Now stick with me for a second because I am about to put this whole launching thing into perspective – mines at least.
“Launching” in the terms of traditional online marketing SUCKS! It has sucked for me, for my clients and for a lot of my friends in my online social circles. And here’s why, it has no life or meaning behind it. It’s sterile and methodical. It can be hardcore and intense. Scary even. And extremely overwhelming. That’s why every time we start to launch something we end up procrastinating, giving up, delaying, perfecting it, and eventually end up putting it pack on the virtual shelf. Yeah, I have been there a time or two and let me tell you from experience, launching can suck – until I realized what launching meant for me.
Launching is much more than a massive to-do list with a deadline and a big pay day.
And once you realize that, your fear of launching will start to fade away. So what does launching mean? It means that you are playing a bigger game, stepping out and stepping up. It means you are doing whatever you are doing because there is a reason bigger than you that needs life breathed into it. You are launching because the financial rewards you’ll receive as a result of it will finance your BIG WHY.
When there isn’t a heartfelt purpose, a reason for being, or a big why, you tend to not push as hard or prepare as well as compared to when you really need to make something happen. Meaning that if you procrastinated today, or made excuses, or slept in, or watched tv than your launch is not as important to you in the first place. Because all those other things were. Because you did those things and not launched.
And here’s another point, launching isn’t just about selling a program or service either. It’s actually more about launching you as a person. Being seen and known for what you truly are. It’s about exposing yourself and letting others in.
So when you don’t launch its truthfully because of these two reasons:
- The lack of reason (your big why) - this is usually the main reason.
- And the fear of stepping up and playing a bigger game – this holds you back and keeps you from fulfilling your purpose.
Because when these to reasons are dealt with, you will do whatever it takes to launch and make it happen. Then they are not, it’s easy to spend the day on Facebook or watching videos on Youtube instead of working. You think:
“Damn! The day is gone and I didn’t do any work. Oh, well I’ll get to it tomorrow.”
Well guess what? Tomorrow may be too late! And in the case you did semi-launch, own it and take it to the next level. Don’t throw the rock in the placid lake and then hide in the bushes. Your new fans want to know the real you so don’t be afraid of being discovered for what you really are. Own it and move forward.
Your reason for launching should be greater than your fear of playing a bigger game.
When your reason is extremely important to you, you endure the pain. And as a result you are richly compensated for it. But don’t think of your launch in terms of simply getting paid. Think of it as what that money will help you to achieve.
For example, I have many big why’s that fuel me every time I launch. When I launch the money I receive will go to:
- keeping my sons in private school (because I HATE the public school system in Puerto Rico)
- paying down my college student loans
- saving up money to move back to the U.S.
- updating my current home and paying monthly bills
- building up my nest egg – because I don’t want to work forever
And of course I have more reasons and they do change from time to time, but what is important is that these reasons become the fuel that drive you to launch. ‘Cause guess, what? You can pray all you want and that $10,000 check isn’t coming in the mail! You have to make it happen.
So next time you are thinking of giving up on launching, remember your big why and what would happen if you didn’t make it happen.
Launch Like You Mean It!
*Image courtesy of chelle